In a tough market competition smart building owners distinguish themselves through superior tenant experiences. As a result, office spaces are increasingly viewed as a service for tenants. The shift from asset ownership to servitization of space of a property results in property owners increasingly moving towards service curation and the development of superior tenant experience as differentiation on the market.
As a result, the change in the market is twofold; increased focus on tenant services to meet shifts in tenant demand and digitalization of those services into applications, which can be run on property portfolios.
Leveraging tenant experience, property owners can:
- Differentiate themselves on the market to attract new tenants
- Keep current tenants satisfied and loyal
- Leverage state-of-the-art tenant services to justify premium pricing